We are looking for a Doodles marketing professional responsible for developing, implementing, and managing our company's social media strategy and content to build brand awareness, engagement, and drive business goals. To create and schedule posts, analyze performance metrics, interact with the online community, stay updated on platform changes and trends, and ensure content aligns with the brand's overall marketing strategy
Key Responsibilities
Strategy Development:
Create and implement social media marketing plans aligned with business goals, including audience identification and platform optimization.
Content Creation:
Generate, edit, and publish daily content (text, images, video) and maintain editorial calendars.
Community Management:
Interact with followers, respond to comments and messages, and moderate user-generated content to build relationships and manage reputation.
Campaign Management:
Develop and run social media campaigns, including paid initiatives and collaborations with influencers.
Performance Analysis:
Track and analyze key metrics (engagement, reach, website traffic) to evaluate campaign performance and refine strategies for better results.
Collaboration:
Work with other departments, such as sales and customer service, to ensure brand consistency and support overall marketing objectives.
Essential Skills
Strategic Thinking:
Ability to develop and adapt strategies in a constantly changing digital landscape.
Communication & Copywriting:
Excellent writing skills to create compelling and informative posts, as well as strong verbal communication for interaction.
Data Analysis:
Proficiency in using analytics tools to interpret data, understand audience behavior, and measure the ROI of social media efforts.
Creativity:
Ability to produce engaging and platform-specific visual content.
Technical Proficiency:
Familiarity with social media platforms, content management tools, and web analytics.
Core Purpose
The ultimate goal of a Social Media Manager is to increase brand visibility, drive customer engagement, and support business objectives by effectively managing a company's social media presence.
Feel like a good fit? Apply below.